Born in the Dolomites
About a year ago, we tackled the Sellaronda, a grueling 9-hour ride around the breathtaking Sella massif in the Dolomites. After downing a quick espresso and stuffing a croissant down our empty stomachs, we realized we had greatly underestimated the fuel needed for the 78km ride and 4682m of elevation gain planned that day.
It taught us a lesson but most importantly it sparked an idea. Nutrition is an often-overlooked aspect of action Sports, and proper sports fuel is still a rare sight on the trails. While road cyclists rely on gels, bars, and custom drink mixes, those who prefer dirt and gravel over asphalt still feed off gummy bears and energy drinks.
Fuel for Better Rides
In our society focused with performance, the experience of the ride got lost in the shadows of the race. We’re told that faster is better and are obsessing over watts, power zones and heart rates.
DUSK began as an idea; proper fueling isn’t the key to performance, it’s the key to freedom. Freedom to ride wherever you want, whenever you want. It’s the confidence of knowing you can do anything you put your mind to. It’s the satisfaction of climbing one more hill, and the ecstasy of flying back down.
