At DUSK, we believe that every ride is a unique opportunity for self-expression and growth. The DUSK Artist Program celebrates creators who capture that spirit—whether through paint, photography, design, or any medium that moves people to explore.
This initiative invites both emerging and established artists to share projects that fuse culture, endurance, and the freedom of movement. We provide the platform and support so their bold ideas can come to life and inspire our community to ride, create, and see the world differently.
Our first collaboration features the work of Lucas Lajoie, a Canadian multidisciplinary artist whose practice is as embodied as it is visual. Drawing from his background in competitive sports, Lucas approaches each canvas with the same intensity as a ride—improvised, dynamic, and deeply connected to his environment. His work captures the tension between control and impulse, turning motion into striking visual narratives.
Earlier this year, Lucas set out on a 4,000 km solo ride across 10 countries, carrying a 200x200 cm canvas strapped to his bike. No paintbrush, no studio—just wind, rain, terrain, and exhaustion transforming the ride itself into an artwork. A sketchbook in motion.
The Lucas Canvas Bottle carries that same philosophy onto your ride, embodying the spirit of endurance and improvisation. More than a bottle, it’s a reminder that every ride leaves a mark.
As part of the DUSK Artist Program, 20% of profits from the Canvas Bottle go directly back to Lucas, fueling the next chapter of his evolving practice.
